Human intelligence, not artificial.

Cute red children's metal robot with large eyes and a wrench, against a beige background.

ROBOTS DON’T HAVE EMOTIONS

People-friendly copywriting.

People have emotions. Lots of them. And it’s those emotions that drive you and me to do stuff, literally without thinking. As a freelance copywriter, I’ll help you create hard-working copy that taps into those emotions and gets your business noticed.

Why choose me?

  • Vintage alarm clock with black numbers on a yellow background.

    Highly experienced.

    With over 30 years’ as a creative copywriter, you’re not taking a risk – you’re investing in proven experience. 20 years as an agency creative and 10 years running a freelance business.

  • Stacks of British £20 banknotes on a yellow background.

    Budget friendly.

    As a freelance copywriter, I run mean and lean. There’s just me and my garden office – no big overheads to cover. That means I can help you get the very best from your budget.

  • A yellow Rubik's Cube on a yellow background.

    Strategic thinker.

    Blue-sky thinking is lovely and all that, but the best ideas are built on firm values and solid truths. I believe every approach needs a sound rationale, that’s why I always deliver one.

  • Dartboard with three darts hitting bullseye on yellow background

    Results driven.

    After dealing with 1000s of marketing projects, I know how to add value to a job. I’m not pretentious, flouncy or awkward, everything is crafted for results, not awards.

  • Champagne bottle in ice bucket with two flutes on yellow background.

    Multi award-winning.

    Ah … well this is awkward. While awards aren’t a priority – I’ve picked up quite a few in my time. But who cares? You want to know what I can do for you – not what I did for someone else.

  • A pair of glasses on a yellow background.

    A visual writer.

    Bread and butter. Gin and tonic. Words and pictures. Some things are just made for each other – especially if you’re trying to communicate clearly. It’s the stuff AI will never be able to do.